Zero-Party Data Blog

Content for brands wanting to grow and understand their audience through innovative digital experiences and zero-party data.

Experience Highlight: Amtrak Vacations Trip Finder

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Experience Highlight: CHANDON Garden Spritz

CHANDON’s Garden Spritz experience is a beautifully designed spin-to-win used to promote their aperitif while turning offline event engagement into online opt-ins. About CHANDON

Example of Contextual Preferences on a retailer's site
Product Updates: Contextual Preferences

With Wyng Contextual Preferences, collect information about your customers’ likes, needs, and interests in a user-friendly, frictionless way that doesn’t interrupt their browsing experience.

10 Best Practices for Quiz Building

Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to

New Component: Rewards

The Wyng Reward component makes it easy for marketers to configure and automate delivery of several types of rewards.

New Component: Reveal-ed!

The Wyng Reveal component helps marketers to add an element of chance and interactivity to their experiences. Use it to create a Spin-to-Win or

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New eBook

The Zero-Party Data Playbook for CPG Marketers

The Zero-Party Data Playbook for CPG Marketers