Preference Centers

Earn Trust by Putting Customers in Charge of their Data

What is a Preference Center?

A Customer Preference Center is a central, secure place on your site for customers to control and manage the data they share with your brand. Giving customers control over their own data builds engagement, trust, and loyalty. Customers can update their preferences over time, which increases the quality of data that brands receive and improves personalization efforts.

Benefits of a Unified Preference Center

Better Data

Giving customers control of their data builds trust and engagement, resulting in more accurate, fresher data that can be used without fear or risk.

Privacy & Security

A unified preference center creates an easily auditable trail of data submissions and consent. Wyng securely integrates with customer login or can provide email or SMS ID verification natively.

Better Customer Experience

Centralizing data management makes it easier for customers to set preferences and manage their relationship with your brand.


People are more likely to open and click on content when they asked for it and are able to specify exactly what type of interactions they want.


Volunteered data is much more likely to be accurate and reliable. Marketing teams save time and money otherwise spent on AI or data analysis to infer customer preferences.

Easy Integration

Wyng Preference Centers are API-first and can easily integrate into existing identity systems and route data to and from your CRM, CDP, ESP, Privacy Management, and more.

Customer Examples

Always on-brand, always beautiful. Wyng preference centers are 100% customizable. 


Just for Men

Why Wyng?

fast clock

Fast Time to Value

Create one preference center that can be deployed to both your website and mobile app - making it easy for your team to build and maintain.

Flexible service models

Augment and accelerate your team with Wyng strategic and technical services. Wyng Services works with each client 1:1 to put together an onboarding and execution plan that meets your needs and timeline.


Modern enterprise architecture

As an API-first, cloud-based platform, Wyng is easy to integrate with any existing software or system. Our auto-scale cloud is designed for extreme traffic, so there will never be downtime during your busiest season.


Secure and compliant

Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards. Wyng is proud to be GDPR and HIPAA compliant as well as SOC 2 Type 2 certified.


Ready for a better way to manage customer data?