Industry news and media coverage of Wyng

Press Release

Wyng and Attentive Partner to Personalize Customer Journeys with Zero-Party Data

July 12, 2022

The Wyng Connector for Attentive is a no-code integration that allows brands to instantly route zero-party data to Attentive to create more effective segments based on customer needs, preferences and other zero-party data, and personalize messages according to zero-party data.

wyng privacy-first personalization
Press Release

Wyng makes better personalization easier with new tools to build simple, progressive zero-party data collection experiences

July 26, 2022

New features enable brands to easily create better personalization in a single click without invading customer privacy.

CPO Magazine

Debate: Where is Data Going?

June 29, 2022

In this podcast from Tech Backstage Live, Jacob Borgeson, Director of Product Marketing at Wyng talks privacy, data protection, and hyper-personalization of online experiences – without the privacy problems that are ripe in the data industry.

LEVO Oils Logo
Press Release

LĒVO Doubles Engagement and Increases Conversion by 29% with Personalization based on Zero-Party Data powered by Wyng

June 28, 2022

By delivering preference-based personalization in record time, LĒVO was able to double its average visitor engagement and improve conversion by 29%. Christina Bellman, CEO of LĒVO says, “Reaching customers is harder than ever with the changes in data privacy norms. We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased immediately after launching just a few personalized experiences.”

Press Release

Wyng Announces HIPAA Compliance

June 14, 2022

Wyng announced compliance with the Health Insurance Portability and Accountability Act (HIPAA), the U.S. national standard set for health information security and privacy. Wyng is committed to the protection of customer data, and this move is the latest in ensuring its products meet the rigorous requirements of appropriate data protection regulations.

Compliance-First vs Privacy-First: Why Aiming for Compliance Is a Failing Strategy

June 8, 2022

We are entering the privacy-first era where people have more control over their data, and brands need to change their customer data strategy accordingly. This article explores the principles a brand needs to follow to be privacy-first.


Accept All Cookies? How GDPR Changed the Internet in 6 Short Years

MAY 2, 2022

GDPR was enacted almost 6 years ago. On this anniversary of “the toughest privacy and security law in the world,” it is appropriate to look back at what that law has done and appreciate how impactful it has been on the lives of everyone in the world.”


Wyng Partnership Enables Personalization with Zero-Party Data

February 23, 2022

Wyng’s new connector will enable brands to feed zero-party data from Wyng to Qualtrics Experience ID, where the data can then be analyzed and activated to generate personalized experiences at scale.

Metaverse Marketing Offers New Approach To Utilizing Customer Data
February 22, 2022

As a result of privacy regulations and privacy-aware consumers, brands are now investing in zero-party data. This is data that consumers knowingly and intentionally share with a brand in exchange for something of value, like a personalized recommendation, loyalty points, and/or a coupon. Consumers will share their data with a brand they trust when the brand makes it worth their while.


Qualtrics partners with Wyng to bring zero-party data to customer microexperiences

February 15, 2022

Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system to power personalized customer experiences.


Is zero-party data a real thing?

February 2, 2022

Like so much in the advertising industry, the rise of ZPD comes back to the death of third-party cookies. Without them, it will become more difficult for advertisers to track people across multiple websites and target them based on (sometimes inaccurate) information.


MarTech Interview with Wendell Lansford, Co-founder at Wyng

February 1, 2022

As a marketing team, how do you know the emails and SMS messages you send will be relevant to each recipient? Will people be receptive to the communications, or will they opt out? What about your website, mobile wallet offers, and social ads – will they resonate with each customer’s interests, desires, or values? How can you be sure? The only way to know is to ask.


Business Insider names Wyng one of 16 hottest privacy tech companies for marketers

January 26, 2022

Insider has identified the top 16 privacy tech vendors that work in the advertising industry, based on nominations and our own reporting.


3 Data Collection Trends Critical to Customer Retention in 2022

December 19, 2021

In 2022, a brand’s ability to deliver personalized experiences will, in turn, depend on its ability to collect meaningful, predictive data in a privacy-friendly and ethical manner. Brands that commit to data privacy, embrace zero-party data, and invest in innovative experience design will find themselves ahead of the competition.


Privacy Concerns Key Reason Buyers Flee Online Retailers

October 13, 2021

Marketers and merchants are in the privacy-first era now. Collecting zero-party data to deepen relationships, give consumers transparency, choice, and control is the way forward. Even first-party behavioral data has its pitfalls, since it is collected in ways that consumers do not know and is used in ways that consumers do not expect. Zero-party data is the true gold standard.


Consumers would rather abandon their purchases than compromise personal data

October 12, 2021

A new survey suggests that 70% of consumers have abandoned their purchases because they didn’t trust the way their data would be handled.


Skipping over spyware concerns, Apple boasts ‘built-in privacy’.

September 15, 2021

“Armed with features like Hide My Email, a growing number of consumers will simply block communications from brands that send irrelevant or unwanted email. For brands and marketers, the writing is on the wall: it’s time to embrace the “privacy-first” era,” Lansford wrote in an email.


New Consumer Protection Legislation Is Making Zero-Party Data an Imperative for Brands

August 30, 2021

Brands that embrace ethical and transparent practices with respect to consumer privacy and consumer data will be in a much more advantageous position going forward. And that’s where zero-party data (ZPD) becomes an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.


Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

August 2, 2021

Recently, Vrbo tapped Wyng to help keep its customers engaged during the pandemic and learn more about their future travel intentions. Enter the new Vrbo Vacay Finder, a micro experience built on the Wyng platform that provides individualized vacation destination recommendations based on a traveler’s personal preferences.


Beauty’s hottest trend is all about the customer.

July 20, 2021

“Zero party data is knowingly and intentionally shared with the brand, with the understanding that the brand will use it to make a more personalised experience for them,” says Wendell Lansford, co-founder of marketing tech firm Wyng, who refers to these types of quizzes and surveys as “micro-experiences”. Wyng created one for the L’Oréal-owned skincare line La Roche Posay called Routine Finder which asks users five questions about their skin type and the number of different products they’re happy to use.


Virtual makeup tools kept sales alive during the pandemic. But new lawsuits against Ulta Beauty and Mary Kay’s use of facial scanning mean there is more legal action to come, experts say.

July 2, 2021

While the lawsuits remain in Illinois state court, they may point to larger legal battles down the road, said Wendell Lansford, cofounder of marketing-technology firm, at Wyng. According to Lansford, the rise of such policies “underscores the need for brands to get ahead of the issue, by taking a ‘privacy-first’ stance with respect to all types of consumer data, including biometric data.”


How Amazon can edge out Sephora and Ulta Beauty in the $380 billion cosmetics industry to become the go-to destination for beauty and personal care

June 28, 2021

According to Wendell Lansford — cofounder of the marketing technology firm, Wyng — such technology is helping Amazon win over beauty customers, alongside the company’s ability to meet the rapidly evolving needs of shoppers around areas like customization. “There’s informational overload stemming from social media, so advertising must be incredibly specific to break through the noise,” Lansford told Insider. “These factors, combined with convenience of getting products shipped quickly and directly to their door, will ultimately win them over. Companies that are able to deliver this will become a go-to destination for beauty products.”


The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization

June 11, 2021

“The pandemic drove retailers to increasingly shift their focus to e-commerce. This made the need to gather better audience data and provide personalized customer experiences even more critical for survival. For brands such as Moët Hennessy and Church and Dwight, zero-party data (ZPD) has been an ideal tool to navigate these hurdles.”


The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021

“The privacy revolution has arrived in the marketing industry. Changing attitudes, new and evolving regulations and the demise of third-party cookies and Apple’s IDFA have permanently altered traditional marketing practices built on third-party and first-party data. More than ever, there’s a pressing need for brands to invest in ethical and compliant alternatives.”


The Benefits of Zero-Party Data for Marketing and Sales Teams

May 13, 2021

“If data is the engine that drives the digital experience, it’s in desperate need of a tune-up. In the past year, we’ve witnessed a wholesale reevaluation of how we interact with brands online; and at the same time, brands have been forced to reevaluate how they interact with their customers.”


CMO’s top 8 martech stories for the week

22 April 2021

“Wyng has launched its privacy-first personalisation platform, ZPD API, a consent-based personal context data platform for customers to share with a brand they trust.”

MarTech Cube

Wyng Launches Two Industry Firsts

April 15, 2021

“After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data practices.”


Wyng Launches Moments and Profiles to Increase Personalization

April 14, 2021

“Wyng, a provider of zero-party data (ZPD) software, today launched its privacy-first personalization platform built on a ZPD API.”

MarTech Series

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

April 14, 2021

“Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations.”

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Fortune Term Sheet

What Coinbase’s direct listing says about today’s markets

April 14, 2021

“Wyng, a New York-based provider of zero-party data software, raised $2 million from existing investors including Edison Partners and Windcrest Partners.”

Hospitality Technology

What Hotels Can Learn from Vrbo’s Vacay Finder

April 13, 2021

“Using a quick interactive quiz, Vrbo was able to offer personalized vacation destination recommendations to 80k consumers, and 25% of them booked a vacation rental.”


Axios Pro Rata

April 14, 2021

“Wyng, a New York-based provider of zero-party data software for social marketing, raised $2 million from insiders Edison Partners and Windcrest Partners.”

Wyng Press Release:

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

April 14, 2021

“Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry.”


My Method… How Vrbo is using a privacy-conscious marketing strategy

April 12, 2021

“Enter the new Vrbo Vacay Finder, a microexperience built on the Wyng Platform that provides individualized vacation destination recommendations based on a traveler’s personal preferences.”

Media Coverage – Loyalty360

Gauging Customer Engagement Interest in Black Friday, Cyber Monday

November 22, 2017

“Online shoppers are going to be actively researching and shopping interchangeably between online and stores, so retailers will need to be prepared to deliver engaging experiences across all channels, online, mobile, and in-store.”

Media Coverage – Modern Restaurant Management

According to a Recent Study/Survey … End-of-September 2017 Edition

September 29, 2017

“Wyng launched the Digital Campaign Index, a real-time scoring system that allows brands to quickly and objectively measure digital campaign performance against other campaigns in their industry by averaging two independent performance indicators — Engagement Score (ES) and Virality Score (VS).”

Media Coverage – Street Fight

New iPhones May Open the Door for Brands to Experiment With AR

September 12, 2017

“The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands.”

Media Coverage – Mobile Marketer

With iPhone 8 and iPhone X, Apple takes smartphone to new UGC heights

September 12, 2017

“From a marketing perspective, while there were few big surprises, Apple is clearly doubling down on camera-based features, which could have implications for developers and marketers as iPhones account for 37% of all traffic to digital campaigns and promotions, according to Wendell Lansford, co-founder of Wyng, in a statement emailed to Mobile Marketer.”

Media Coverage – Martech Today

Apple’s ARKit launches a new channel: The hidden layers of reality

September 12, 2017

“With this wide availability of AR, marketing platform Wyng co-founder Wendell Lansford told me via email, AR will change “from a novelty to a viable marketing vehicle, and create new paid and owned marketing opportunities for brands and agencies.”

Media Coverage – Ad Exchanger

Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention

September 12, 2017

“IOS 11, Apple’s latest operating system set to be released for public download on Sept. 19, places Apple in a position to “change AR from a novelty to a viable marketing vehicle,” said Wendell Lansford, co-founder of social marketing platform Wyng.”

Media Coverage – Cheddar TV

Wendell Lansford Talks Digital Marketing on Cheddar TV

July 18, 2017

Our Co-Founder, Wendell, was on Cheddar TV discussing how the advent of Facebook, Twitter, and Instagram has revolutionized how brands and agencies are engaging their consumers to keep up with the voracious speed of digital content creation and sharing.

Press Release

Wyng Launches Two New Products – Industry Firsts

July 11, 2017

As agencies continue to innovate consumer digital experiences, a powerful new offering emerges for agencies, complete with free access, Always-On Data, collaborative sandboxes and usage-based pricing.

Media Coverage – Marketing Dive

Adidas Fortifies Content-and-Commerce Mix with Silent Auction

July 5, 2017

The digital silent auction is interesting as builds from the growing trend of brands merging content and commerce to add cause marketing to the formula. The campaign draws together three disparate groups — Adidas, Refinery 29 and Wyng — for a good cause.

Press Release

adidas Hosts BOOST the Nation Custom Sneaker Auction for Women by Women to Unite Creativity Through Sport

July 3, 2017

adidas and Refinery29 are partnering with celebrated female artists to create one-of-a-kind pairs of UltraBOOST X representing all 50 states. The limited edition BOOST the Nation collection is created for women by women to unite creativity through sport and reflect the nation’s individuality.

Media Coverage – InternetRetailer

Plus-size Retailer Ashley Stewart Promotes Empowerment to Social Followers

May 26, 2017

Ashley Stewart sells plus-size apparel and uses social media to let its female customers tell the world about themselves and the women they admire. One way it does that is through contests it runs at least monthly with the aid of digital marketing platform Wyng.

Media Coverage – DM News

Sony Music’s Legacy Recordings Partners with Digital Campaign Company to Launch ‘30 Day Vinyl Giveaway’

May 24, 2017

Don’t call it a comeback…vinyl has been here for years. However, it appears that lately vinyl records have experienced a resurgence in popularity. In 2016, more than 3.2 million vinyl records were sold, according to Sony Music, demonstrating a new wave of demand and love for the old-school format.

Press Release

Wyng Introduces GIF Creator, a Digital Marketing Breakthrough

May 18, 2017

Digital campaign platform Wyng today announced the release of GIF Creator, its latest digital campaign format that allows brands and consumers to co-create personalized GIFs to share across owned social channels.

Media Coverage – Marketing Dive

Is Retro Music Digital Marketing’s Hot New Item?

May 1, 2017

The Sony effort used Wyng’s platform featuring consumer and data APIs for real-time campaign performance metrics. Twenty-eight days into the campaign, a microsite dedicated to the giveaway already had more than 23,700 entries.

Press Release

Sony Music’s Legacy Recordings Teams up with Digital Campaign Company Wyng for “30 Day Vinyl Giveaway” Campaign

April 28, 2017

Sony Music’s Legacy Recordings worked with digital campaign platform Wyng to launch its “30 Day Vinyl Giveaway” campaign, running throughout the month of April.

Media Coverage – Marketing Dive

Introducing Wyng

October 27, 2016

When Offerpop was founded in 2009, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and we’ve become something equally new: Wyng.