Quizzes

Build beautiful quizzes to earn zero-party data and drive sales

Wyng quizzes are highly engaging and built to convert. Use advanced branching and quiz logic to create a streamlined quiz experience that is optimized for your business goals. Our product catalog integration increases purchase conversion rate with intelligent recommendations that dynamically update based on inventory levels. Use Wyng Metrics to analyze quiz performance - including drop-off rate between questions.

TRUSTED BY OVER 250+ GLOBAL BRANDS

Product Advisors

Instantly recommend the right products based on unique preferences. Use advanced quiz branching to only ask relevant questions. Sync your product catalog with Wyng to avoid manual updates when prices or product images change, or to ensure discontinued items are never recommended.

Learn about Product Advisors

Personality Quizzes

Get to know you customers' tastes and preferences in a fun, interactive way. Personality quizzes can be used to engage audiences, build brand affinity, recommend products and content, or to drive opt-ins.

Learn about Personality Quizzes

Connect Your Product Catalog

When building a product finder quiz, connect your product catalog with Wyng to lessen manual updates and ensure more accurate recommendations for your customers. Product images, descriptions, and prices can pull directly from product detail pages. With an API connection, realtime inventory levels can be used to optimize the quiz experience - for example, recommending a similar item when the primary item is out-of-stock.

Trivia Quizzes

Create a contest of knowledge to engage your audience and help them feel a part of your brand community. Intersperse facts to educate participants and add a scoreboard and the end for a fun way to compare results.

Learn about Trivia Quizzes

Swipe-to-Answer

Use swipe gestures to create highly engaging, mobile-optimized quizzes or polls. Familiar swipe left/right mechanics makes for a more user-friendly and interactive data collection experience.

Learn about Swipe-to-Answer

Advanced Quiz Logic

Configure quiz results to best fit your business needs. Recommend products based on a specific answer, or several answers. Assign different weights to answers if one response matters more than another. By weighting answers you can even collect data from quiz participants without letting a particular response influence the results at all.

Brackets

Build brand affinity and encourage repeat site traffic by allowing your audience to vote for their favorites in a head-to-head matchup. Embed videos, gifs, or images into your bracket for a beautiful, on-brand experience that will encourage friendly competition and engagement among your audience.

Polls

Interactive voting on favorites is a great way to entertain your customers and create a sense of community. You can add a form to collect opt-ins and control participation limits. Use built-in social sharing features to spread the hype and love.

Optimize Quiz Performance

Enhance the performance of your quizzes by using personalization to target specific users and personalize content. For example, target site visitors who have not already taken the quiz with a callout on your website. Or, prompt users who abandoned the quiz to complete it. Once someone takes the quiz you can retarget site visitors with products, content or offers based on their quiz inputs.

“Product advisors outperform total site KPIs in engagement, average order value, and conversion rate. We’ve increased AOV by 134%”

Digital Trade Executive @ L'Oréal

Why Choose Wyng?

Design and build at lightning speed

Marketers can build quizzes in minutes without the help of IT. Select from dozens of customizable templates, already optimized for engagement and conversion.

Flexible service models to meet your needs

Jump into the platform and immediately start creating experiences self-serve. Or, augment and accelerate your team with Wyng services, including strategic, technical, and fulfillment.

Built to scale across brands and markets

Create a quiz your consumers love, then easily translate and publish that experience across other markets and sites. Use shared asset libraries and custom design themes to scale experience production.

Secure and compliant

Built-in consent, privacy policy, and encryption features ensure compliance with enterprise data privacy and security standards. Wyng is proud to be GDPR and HIPAA compliant as well as SOC2 Type 2 certified.