Beauty & Cosmetics

Personalize Experiences for Your Beauty Customers - On Their Terms

Drive more engagement, opt-ins, and sales with value-driven, transparent, user-friendly data collection


Trusted by global leaders in beauty and cosmetics

How Wyng Works

Build engaging, beautiful digital experiences that collect customer data

With no code, marketers can build product finder quizzes, sampling programs, promotions, post-purchase surveys, and more in the Wyng Microexperience Studio. Start with one of our dozens of pre-built templates designed with beauty use cases in mind.


Use the experiences you build to simply ask customers about their needs, interests, product affinities, and communication preferences (including email and SMS opt-ins). Reward them with built-in value-exchange features – like a product or routine recommendation or unique coupon code. 

Beauty Experience Studio

Use the data collected to deliver highly-relevant experiences

Unlock actionable insights about your audience and identify customer segments based on what’s most important to your business (ie. hair color, skin concerns, budget). Feed those segments and other customer data to your existing systems, to personalize across channels (email, SMS, etc.).

Put customers in control of their data with a preference center

Build trust with your customers by providing a central, secure place on your site for them to control what information your brand knows about them.


Encourage regular updates to ensure your team always has the most accurate customer data for targeting and personalization.

See Wyng in Action

Check out these experiences powered by Wyng

Aveda Product Advisor Quiz

Challenge: “I need to provide a better online shopping experiences for my customers.”

Solution: Create a product advisor quiz to help your customers discover, save, and purchase products based on their personal needs or preferences.

MAC Stranger Things Personality Quiz

Challenge: “I need to grow our email opt-ins.”

Solution: Drive more visitors to your site with an engaging personality quiz. Recommend content or products on the results page and ask participants if they’d like to opt-in for more relevant content.

Dove UGC Campaign

Challenge: “I need content that will keep my customers engaged and grow their affinity to my brand.”

Solution: Create a contest or sweepstakes that requires a photo submission or social media engagement for entry.

Just For Men Preference Center

Challenge: “Because of new privacy policies, it is getting more difficult to get accurate, usable data on my customers.”

Solution: Let your customers update and share their personal information with your brand at any time, by giving them easy access to their data.


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Ready to drive more engagement, opt-ins, and sales for your beauty brand?