This spooky season is more than just costumes and candy, it’s a treasure trove of marketing opportunities. A well-executed Halloween campaign can significantly enhance brand visibility, customer engagement, and drive opt-ins. A memorable campaign often leads to increased brand recall, ensuring that your brand remains top-of-mind long after the Halloween festivities are over.
Need some last minute inspo? We got you, here are 5 of our favorite Wyng-powered Halloween campaigns from the last few years.
Boomerang's Scoobtober Sweeps - 13 Nights In Mystery Manor
This experience thrills users with a surprise “trick or treat” throughout a 13 day period. 13 Nights In Mystery Manor is a Countdown Calendar that drives website traffic, episode streams, and customer engagement. Each day a new surprise is unlocked ranging from free episodes to stream, printable posters, and even pumpkin carving stencils.
Visit the experience here!
Why we love it: This experience is fun, exciting, and loops in different types of themed activities to engage customers with the Scooby Doo series. This builds on the Halloween anticipation and encourages repeat visits to their site.
Dutch Bros Haunted Halloween Drink Quiz
This Haunted Halloween Drink Quiz matches visitors with a signature Halloween drink based on how they answer a series of quirky questions on this interactive quiz. At the end of the quiz, visitors are prompted to sign up for the Dutch Bros newsletter.
Visit the experience here!
Why we love it: This experience is a direct representation of the Dutch Bros Brand: witty, unique, and intentional. An experience like this leaves a lasting impression and increases brand affinity.
Arm and Hammer Spooky Scary Stem Fest
This experience is a DIY Contest where students can enter by submitting a video of a Halloween themed science project where they use Arm and Hammer baking soda. This contest is exciting (and adorable) as it invites customers to involve their kids, be creative, and have fun!
Visit the experience here.
Why we love it: Halloween is notorious for sparking creativity, and this DIY contest does just that! It’s a great way to amplify your reach with UGC and foster brand loyalty, especially as a CPG brand.
Atlas Canada Halloween Candy Sweepstakes
Some people love it, and others absolutely hate it (yes, I’m talking about candy corn). Halloween candy is another exciting part of the spooky holiday, and Atlas Canada launched an experience that invites visitors to vote for their favorite one. Once you vote, you submit your information for a chance to win a $100 Ultimate Dining gift card.
Visit the experience here!
Why we love it: Candy corn is not an option (jk). This blended experience includes a poll and a sweepstakes, which is perfect for driving opt-ins and engaging users. Polls are fun because they’re relatable and make people curious to see what the aggregated response is once they vote. An experience like this is sure to result in sign ups.
LIVE's Spooktacular Halloween House Contest
This experience by LIVE with Kelly and Mark is the ultimate face off between the true Halloween fanatics. Participants are invited to upload a video of their outside halloween decorations for a chance to win an all inclusive 7 day trip + stay at the Waikiki Beach Marriott Resort and Spa for two. The winner is determined by whoever gets the most votes from the public!
Visit the experience here.
Why we love it: This is a great way to engage customers while allowing them to publicly showcase their creativity and hard work! Since this contest is left in the hands of the public, it also encourages participants to share on socials for more votes.
Ready To Build A Holiday Campaign?
Existing customers should check out our customer training session for successful holiday campaigns. Or, if you are new to Wyng – start your 30 day free trial today! Check out our templates for contests, trivia quizzes, sweepstakes and more.
