For brands looking to engage their audience and increase brand affinity, our latest addition to the Wyng Template Library – Instagram Reels Contest – is sure to be a hit!
With this new template, marketers can easily feature Instagram Reels content that has been posted with a branded hashtag in a gallery on their website or a dedicated Wyng landing page. Brands can further drive engagement in the contest by enabling live voting. Let’s take a deeper look at this new template.
How it Works
Users will first need to set-up an Instagram Content Stream in Wyng and create a filter to ingest the appropriate Instagram Reels content. Once a filter is created and saved, all UGC is unified in the Wyng platform, where teams can review and approve content manually or define custom rules to automatically approve (or reject) content.
Next, users will take advantage of the Wyng Flex Grid Component to set-up and style their gallery of Instagram Reels. Marketers have full control over the styling of the gallery, including the number of rows/columns, responsive mode, color and thickness of outlines, and more. The best part? All of these design elements can be adjusted without any code!
Once the gallery is in place, users can enable voting to encourage additional participation in the contest. Another powerful under-the-hood capability of this template is the ability to configure voting rules that maximize engagement and return visits to your site, while also preventing spammy activity. Add voting limits related to multiple entry voting as well as frequency.
Instagram Reels Contest Inspiration
Instagram Reels contests are a great way to drive more traffic to your site, grow brand affinity, and encourage active participation from your audience. In addition, once you’ve started collecting content, you can leverage that content in creative ways. For example:
- Treat your Reels contest as a live focus group to learn more about your audience and how they interact with your brand.
- Thank people for submitting their Reel and create a conversation with them to inspire loyalty to your brand.
- Use Reels as marketing collateral. Feature UGC in ads, emails, and on your site to increase engagement and share your brand’s unique personality.
Ready to Get Started?
Existing Wyng users should check out the Instagram Reels Contest Overview in our Help Center. Or, if you are new to Wyng – start your free, 30 day trial today! Get started with an Instagram Reels contest, but then also try out our templates for spin-to-wins, bilingual sweepstakes, quizzes, and more.
